NEW ORLEANS (press release) – New Orleans & Company, in partnership with the New Orleans Tourism and Cultural Fund, 3090 x 3090 LLC and a coalition of New Orleans nightclubs and music venues, will launch the second annual NOLA X NOLA event on September 1st. 23. Special performances are scheduled until October 9th. To date, there are over 50 venues and 300 musical performances around New Orleans during the 16 day festival.
NOLAxNOLA was born in the fall of 2021 when Jazz Fest had to be canceled due to the ongoing pandemic, and it was such a hit that we’re making it an annual tradition. Building on the success of last year’s NOLA X NOLA, including many sold-out performances, the festival will once again promote Nova Scotia’s full inventory of musical options and concerts. Orléans, and will showcase the many talented musicians who make up the city’s musical landscape.
“Supporting our music culture is important to our organization and New Orleans & Company is proud to be the Presenting Sponsor,” said Stephen Perry, President and CEO of New Orleans & Company, the official sales organization. and destination marketing for New Orleans tourism. industry. “By creating this unique festival in 2021, we wanted to send a clear message: despite the challenges our hospitality industry is facing due to the pandemic, the show must go on. The people of New Orleans and our critical visitor economy deserve a rich array of music, and with the return of music festivals filling our calendar with vibrant events, we believe it’s vital to continue this new musical tradition. unique, perhaps the only one like her anywhere. .”
In its first year, 35 venues from nearly every neighborhood in the city participated over a two-week period, including Tipitinas, Preservation Hall, The Howlin’ Wolf, dba and more. In total, there were over 300 shows over 10 days in October.
Weeks later, a two-night virtual event took place to celebrate the resounding success of the inaugural citywide festival, a fundraiser featuring never-before-seen performances from some of New York’s most iconic artists and legends. -Orléans, benefiting community-based nonprofit organizations dedicated to promoting New Orleans musical culture. Other venues are expected to participate in the event in 2022, according to event organizers.
“NOTCF is thrilled to partner with New Orleans & Company and 3090 x 3090 LLC to support and celebrate music and entertainment venues during one of the best times of the year,” said Lisa D. Alexis, President and CEO of the New Orleans Tourism and Cultural Fund. “NOLA x NOLA ticks the boxes of our mantra, ‘Culture is our open door’ and provides economic stimulus to our cultural industries and culture bearers.”
“The first NOLA X NOLA was an incredibly meaningful show of support for our community of musicians,” said Sig Greenebaum, Founder and CEO of Sigfest Events. “Our original intention in collaborating with New Orleans & Company was to help concert venues and, by extension, musicians recover some of the much-needed revenue lost to pandemic closures and cancellations. It ended up being a huge hit in the arm and many sites said they had their best ever October in 2021 thanks to NOLAxNOLA. Thanks to the additional economic infusion of the New Orleans Tourism and Culture Fund, we look forward to this second year with a wide variety of performances that will demonstrate the richness and depth of our city’s musical heritage.
For more information on lineup and venues and to purchase tickets, visit www.neworleans.com/nolaxnola.