Apparently, Apple’s Clive Davis documentary isn’t the tech juggernaut’s only music news today. Apple Music has a new series of monthly features called Following also. As the name suggests, it focuses on emerging artists. The first installment takes a look at Atlanta rapper 6LACK (pronounced “black”) with a mini-documentary, a spotlight on his latest album, a live performance and an interview with Beats 1 DJ Zane Lowe (above) in addition to some playlists. Like 9to5Mac remark, the performance named “Up Next Sessions” suggests we could see more live video.
When the streaming service first launched, its “Connect” feature was supposed to be a one to several million social network for artists to share music, photos and videos with their fans. But it never really took off, so Apple more or less put the idea aside. Following sounds like a sort of throwback to that, but instead of an artist sharing intimate moments from the studio with their audiences, Apple’s focus is on musicians who might otherwise fall under the radar of the 20 million paid subscribers. of service.
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