Music show

Unacademy and MTV launch music show for young people Unacademy Unwind

August 11, 2021 6:04 PM STI

Bangalore (Karnataka) [India], Aug 11 (ANI / BusinessWire India): Unacademy, India’s largest learning platform, today announced the launch of ‘Unacademy Unwind’, a one-of-a-kind music show created in partnership with MTV. Starting August 13, India’s most prolific musicians will gather every Friday at 7:00 p.m. to present moving renditions of the show.

“Unacademy Unwind” features legendary artists from 10 musical genres in a special program, spanning 10 episodes. The line-up includes musicians like Lucky Ali, Sonu Nigam, Kailash Kher, Badshah, Darshan Raval, Arjun Kanungo, Benny Dayal, Papon, Armaan Malik-Amaal Mallik, Harshdeep Kaur, Monali Thakur, Rochak Kohli, Ases Kaur, Sneha Khanwalkar , Aastha Gill, Reet Talwar, Lijo and King. The show will include reconstructions and original compositions, designed to meet the musical tastes of a young audience.

Speaking on the idea behind ‘Unacademy Unwind’, Sonal Mishra, Associate Vice President – Marketing at Unacademy said: “As a brand that reaches millions of young people, we have always strived to explore new avenues. to connect with them. The pandemic has been difficult for everyone and our learners have had to deal head-on with academic disruption and uncertainties. Learners love music and use it as a mechanism to unwind. With Unacademy Unwind, we want to harness the rejuvenating powers of music to infuse some soothing and magical moments into their lives. “

Commenting on the show, Anshul Ailawadi, Head of Youth Music and English Entertainment at Viacom18, said: “In these difficult times, there is no better balm for the soul than music. Every performance at this property is an MTV masterpiece in itself. We hope every song becomes a lifelong companion for young South Asians around the world as they navigate the meanders of life. . “

Commenting on the partnership, Mahesh Shetty, Sales Manager at Viacom18, said: “At MTV we have always focused on creating properties that connect with Indian youth and provide a great opportunity for brands to engage with. our large and diverse audience. We are extremely happy to partner with Unacademy to create this unique musical property that will see the best Indian musicians descend on one platform to create musical magic and what better way for the country’s youth to unwind in these stressful times. that soul music. “

Viewers can watch all episodes and songs on YouTube by following the @UnacademyUnwind channel.
Video: Unacademy relaxes with MTV | Broadcast from August 13, Friday 7 p.m.
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