Music show

Treasure Takes Step 2 With “Jikjin,” Aims For No. 1 Music Show Soompi

Boy group Treasure is hoping to land their first music show win with their new song “Jikjin.”

Ahead of making a comeback with their latest EP “The Second Step: Chapter One” on Tuesday, the twelve-member group held a press conference and discussed the release and their debut single “Jikjin.”

Over the past year, the boys have spent their time preparing to open the second trip of their careers. In January 2021, the band released their debut studio album “The First Step: Treasure Effect”, concluding the band’s first string of singles.

“We are taking our first leap into our new adventure with this album. If the ‘First Step’ series declared the debut of Treasure, the new album will show what we are good at,” Jihoon said during Tuesday’s event.

Leading the new album is “Jikjin” – which in Korean means “going straight” – a song that shows the color and direction of Treasure’s next path. A hip-hop track of speed and power never seen before by the group, the boys said “Jikjin” has a sound that is true to the musical identity of their label, YG Entertainment.

“Put simply, it’s ‘YG.’ It’s ‘This is Treasure’,” said group co-leader Choi Hyunsuk.

“When we first heard it in October, we all felt it was the song for us. We couldn’t have anything else as a title,” Hyunsuk added, while fellow leader Jihoon said: “We felt like we found the right clothes for us.

The song erupts with relentless speed and tension at the start as the vocals and track go to the beat, before taking a sharp turn at the chorus with a minimal but addictive hook.

YG has gone to great lengths to give rookies a comeback, investing $500 million ($417,470) earned in music video production, a budget the label says is normally reserved for established high-profile artists such as Blackpink. .

In the hit music video, the boys race around in super cars — not just one, but several, as Mashiho pointed out.

“I don’t have a license so I couldn’t drive, but just sitting inside the car was fun,” Asahi said, while Yoshi, also unlicensed, added: “I tried to act like it was real, practicing looking at the mirror and holding the handle in different positions.

The perfectly timed group performance is another highlight of the music video, the members pointed out.

“While our group dances were more power-oriented before, in ‘Jikjin’ the members were able to add their own details to the basic moves,” Doyoung explained.

Yoshi added, “But we still haven’t lost full compliance. For example, in the scene where all 12 of us are standing in one line, we agreed not only on when we should move, but on the small details of our arms and legs, and on how far we should jump.

An album to show their unique colors, “The Second Step: Chapter One” was contributed in several parts by the members themselves.

Rapper members Hyunsuk, Yoshi, and Haruto participated in writing the rap verses for “Jikjin” and several other songs on the EP, while Hyunsuk contributed the song “BFF (Best Friends Forever),” which won was unveiled as part of the OST. from the group’s web drama series, “The Mysterious Class”.

“I was honored to learn that the song would be used in the series. I will be participating in other productions, and I think we will be presenting our songs soon,” Hyunsuk said.

Bang Yedam not only participated in composing and writing the B-side song “Darari,” but also in training his bandmates’ vocals for the song, pushing its potential further.

“I tried to draw out the merits of each member, and everything went as I wanted thanks to the members who followed my instructions well,” Yedam said, adding that Doyoung was the member who showed particular improvement. when recording.

An album crammed with the colors and merits of all twelve members, Jihoon gave “The Second Step: Chapter One” a score of 98 out of 100.

“I removed both because we need to improve and grow in the future. Treasure will continue to move towards the top rating,” Jihoon said.

Formed under the YG audition TV show “YG Treasure Box”, which aired in 2018-2019, the group debuted in August 2020 with “The First Step: Chapter One”, led by lead track “ Boy”.

Dropping three singles and a studio album since then, the boys say they’ve grown more mentally and physically since then.

“If we had shown a boyish freshness before, we are more mature in this album. I felt that our voices also became different and more mature as I listened to our recordings. I think we grow based on the evolutions of our concepts,” Hyunsuk said.

Treasure’s large-scale comeback garnered explosive attention from fans around the world, with pre-order sales of the album reaching 600,000 units in just eight days, setting a new record for rookies.

“We were surprised because we are coming back after a long time. We realized that many people were waiting for our return. The number is not just about album sales, but it reflects expectations and confidence in Treasure, and we’ve worked hard to live up to it,” said Jihoon.

The members are hoping for their first win on a local TV music show with “Jikjin.”

“We imagined winning first place before, and the leaders even prepared their speeches, but we stopped in second place that day. We will work hard to make this dream come true,” Yedam said, while Yoshi added, “We want to share the joy of winning with Treasure Makers!

The boys said they are also busy preparing for their first-ever concert, which will take place on April 9 and 10 at the Olympic Hall in southern Seoul.

“Our days are full of blissful contemplation on the concert. All members are actively participating, and we strive to make the best plan. We have prepared performances not only for “Jikjin,” but also for the B-side tracks,” Hyunsuk said.

New to the pandemic era, the boys only performed live in front of fans once last year at YG’s private stage and are hoping for more opportunities this year.

“The highlight of 2021 was our meeting with the fans at the Private Stage. I can’t wait to experience that feeling again in April,” Mashiho said, while Asahi added, “We hope to hold a tour worldwide this year and meet fans from all over the world.”

By Park Jun-hee ([email protected])