EXCLUSIVE: Deadline has learned that ITV America is developing the musical reality series Star serenade with Brazilian singer, model and actress Greice Santo as creator and EP.
The format of the series is described as having recording artists / pop stars surprising individuals with a performance of a song that is particularly meaningful to the person requesting it, as well as to the artist himself. .
Santo had a eureka moment last year that would reshape the outlook on his own life and lead to the development of Serenade of the stars. Last summer Santo hosted a surprise serenade for his friend, Giuliana Feltscher, wife of LA Galaxy football star Rolf Feltscher, legendary Italian singer and producer Tony Renis performing the ballad “Quando Quando Quando”. The song meant the world to Giuliana Feltscher as her father sang to her when she was a child. In May 2020, Feltscher lost his father to Covid after enduring a three-month battle with the virus in a coma at an Italian hospital. The serenade, which was recorded and went viral around the world in a video posted to Daily mail, showed Giuliana Feltscher bursting into tears upon hearing Renis’ performance. With the video receiving the attention of media around the world, Santo decided to create a show that would regularly perform such acts to deserving people around the world.
“As a woman of color from the ghettos of Brazil, who myself have gone through many hardships trying to find the path to a better life, my hope is that Star serenade will leave behind a legacy that will help touch and heal the world, ”Santo told Deadline.
Santo is currently in talks with sponsor partners for Star serenade including networks, social media music platforms and music entities in the United States and around the world, including Canada, Brazil, India, Italy and Latin America. A sporty version of Star serenade is also in development. We hear that Star serenade is in advance talks with Resorts World Las Vegas as a possible partner.
Santo recorded women’s empowerment pop single “Você Você” with producer Humberto Gatica Crazy Love and No one other than me Celine Dion, Andrea Bocelli’s “My Heart Will Go On” Movie theater, Selena Gomez, Madonna, Michael Jackson, Mariah Carey). His new single Trankila decline in August. Portions of everything the proceeds of this single will go to MusiCares.
As an activist, Santo has the Glam With Greice initiative which inspires and helps women victims of bullying and violence with free makeovers, new fashion outfits and concert tickets.
Santo TV credits include Blanca on Emmy nominee Jane the Virgin, New Girl, The Odd Couple, One Day at a Time and Games people play and the action feature Jason Statham Wild Card. It is replaced by UTA.