The Ambassador Theater Group (ATG) recently opened the Swansea Arena which will stage its first major music concert this weekend when it hosts Royal Blood.
The 3,500-seat venue – the UK’s newest arena – was officially opened on March 15 with a performance by comedian John Bishop, while test events featuring local bands took place before it opened.
Royal Blood will perform tomorrow (March 19), with other acts in the coming months including Alice Cooper + The Cult, Elvis Costello, Corey Taylor, The Australian Pink Floyd, Kaiser Chiefs, Level 42, Will Young and Squeeze.
“The official opening of Copr Bay’s first phase delivers on our promise to the people of Swansea,” said Swansea Council Leader Rob Stewart. “We have put this program in place during a pandemic, so everyone involved deserves huge credit – from council staff and financial partners to our contractors and the Ambassador Theater Group, who will operate the arena in our name and will bring world-class entertainment to Swansea.
Indoor venue marks first arena-sized project for ATG
The indoor hall marks the first arena-sized project for ATG, best known as an operator of theaters in London’s West End. The company, majority-owned by Providence Equity Partners, received a funding injection from Australia’s TEG. portfolio, also runs the 3,000-cap Stockton Globe, which reopened last September after a £28million restoration.
ATG veteran Lisa Mart was appointed as Swansea Arena’s chief executive last year. The new arena is part of the £135million Copr Bay urban regeneration project in Wales’ second largest city and is partly funded by the £1.3billion Swansea Bay City Deal – a investment in nine major programs and projects in the Swansea Bay City area. .
Swansea’s 20,000 cap Singleton Park will host outdoor concerts by Gerry Cinnamon, Nile Rodgers + Chic, Anne-Marie and Paul Weller in June and July.
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