The Swansea Arena will host its first musical show this weekend, featuring English rock duo Royal Blood. The group will take to the stage tomorrow in the brand new 3,500-seat hall.
Up to 200 live performances a year are due to take place in the gold-clad stadium, bringing millions more visitors to the city over the next decade. To celebrate its opening, world-renowned actors and musicians such as Michael Sheen and Cerys Matthews took part in the visual art project From Swansea, With Love.
Viewers will be greeted by the words of the Good Omens star and former Catatonia lead singer, and others such as Nine Perfect Strangers actor Luke Evans, BBC radio presenter Huw Stephens, l Kingsman actor Keith Allen and singer-songwriter Rachel K Collier. The phrases provided by the stars will appear as illustrations and animations on posters and digital screens across the city, with Sheen and Matthews’ lyrics being transformed into hand-painted murals.
Joe Bayliss of Swansea Arena said: “The arena is a vital piece of the puzzle that has been missing from the South Wales cultural scene so far, and I have no doubt it will help Swansea achieve its potential as a cultural destination. It’s an exciting time for the city and region, and the arena is just the first part of it.
“In terms of the arts, we also have the redevelopment of the Albert Hall and the Princess Theatre. The proof of that will be in the pudding though, and I think we already have it with the amazing line-up for 2022.
“We are already planning more big shows and me and the team are so excited. We look forward to sharing the news with everyone.
The arena, operated by the Ambassador Theater Group (ATG), is at the center of the city’s new Copr Bay area, one of the largest ongoing urban regeneration projects in Europe, costing over £1bn investment sterling. It includes an iconic public bridge, a one-hectare coastal park, as well as a new hotel, apartments and self-catering restaurants.
Around 467 direct and indirect full-time jobs in Swansea are expected to be generated by the arena alone. Upcoming concerts include comedians Alan Carr, Katherine Ryan, Kevin Bridges, Rhod Gilbert, Rob Beckett and Rob Brydon, with performances from Jersey Boys, Jurassic Live, Alice Cooper and The Cult, Diversity, Johannes Radebe, Oti Mabuse, RuPaul’s Drag Race UK and Will Young also planned.
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