Roblox, the fan-favorite, free-to-play MMO game, will host its first VIP party and post-show concert for the Brits Awards.
Roblox will host its first virtual VIP party for the Brit Awards, Britain’s version of the Grammys. This will include a Roblox after-show party with a special performance by artist PinkPantheress.
The free virtual party will kick off from February 8 to February 13 as Brit Award nominees and winners enter the VIP Party world for a virtual fan meet-and-greet. According to RobloxHighlights from the actual show will air on the “Metaverse Stage,” tomorrow and on Friday, February 11 at 9 a.m. PT, the PinkPantheress will take the virtual stage.
As we move forward into the future, more and more real life is going meta, as it becomes more and more common to hold virtual concerts in gaming spaces, and Roblox is not new to this. Not only has Roblox played a role in this trend, but games like fortnite are known for their virtual concert community, hosting shows from artists such as Travis Scott and DJ Marshmallow, and soon Ariana Grande in the fall. PinkPantheress will appear as an avatar during the Roblox concert and perform some of his most popular tracks, including “Just For Me” and “Pain” from her debut mixtape. She is hugely popular with two UK top 40 singles hits and over half a billion streams with her recent mixtape.
The creation of the Roblox The VIP party originated with development studio Dubit, known for creating immersive spaces for kids and esports in the metaverse. The concert experience will take place in an immersive virtual world inspired of London and includes neon-lit skyscrapers and landmarks like the London Eye and an inset Brit Award statue. Keeping things immersive for fans of musical artists and Roblox game, the developers have created scavenger hunts for players to participate in, collecting hidden Brit Award statuettes and browsing exclusive in-game merchandise. And the best part, fans can interact with artists and celebrities during virtual meetings throughout the awards ceremony.
“Through our pioneering virtual concerts, we want to spotlight artists of all sizes – from established stadium performers to emerging viral stars – and connect them to millions of new and existing fans around the world on Roblox. That’s why we’re delighted that PinkPantheress – one of Britain’s most exciting, innovative and ground-breaking young artists on the scene – is performing in Roblox to celebrate the revered and iconic British institution that is the Brit Awards,” said Jon Vlassopulos, Vice President and Global Head of Music at Roblox. With past virtual events such as album launch parties, Roblox developers pushed to do Roblox virtual experiences that are even better than those in the real world.
The 2022 Brit Awards take place tonight at the O2 arena and will be shown exclusively on ITV and ITV Hub and hosted by Mo Gilligan. Although PinkPantheress performs on Roblox massive fan platform, the show itself will bring expected performances from famous British artists such as Adele, Ed Sheeran, Holly Humberstone, Liam Gallagher and Little Simz.
Roblox is available now on PC, Xbox One and mobile devices.
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