OnePlus, the global technology brand in collaboration with Spotify, an audio streaming platform, announced the launch of Red Cable Sessions. Named after OnePlus’ prominent Red Cable Club (RCC), the sessions are part of a one-of-a-kind music show property by a smartphone brand in partnership with Spotify, and bring together stellar musical performances from artists of various kinds.
By hosting artists like When Chai Met Toast, OAFF and Zaeden, the Red Cable Sessions shows the brand’s commitment to providing its community and general users with a unique experience beyond product and service offerings.
Addressing the exciting collaboration, Ishita Grover, Director of Marketing Communications and planning, OnePlus Indiashare, “At OnePlus, we believe in constant engagement with our community. As a user-centric technology company, we are committed to providing our users with several community-centric initiatives such as the OnePlus Music Festival, OnePlus Domin8 gaming events and much more.We are now thrilled to partner with Spotify to bring the brand new Red Cable Sessions to our community.
The Red Cable Sessions have been specially organized to bring together members of our community of technology and music enthusiasts. It is an online initiative by the brand to connect with the OnePlus community in a diverse sensory experience. We are confident that our RCC members and the community at large will truly enjoy this unique experience.”
Akshat Harbola, Head of Strategy and Operations – India, Spotify said, “The love Spotify has received from listeners in India, especially for music across genres and languages, is phenomenal. Indie acts on the platform are particularly popular among Gen Z, and this partnership with OnePlus is a experience that brings some of these artists closer to their fans.”
Video content for all Red Cable Session performances were shot on OnePlus 10 Pro. The Red Cable sessions will be available to the public on Spotify India’s YouTube channel. RCC currently has over 15 million community members.