Johnny Depp’s production company Infinitum Nihil is teaming up with Richard Branson’s Virgin Produced and City Entertainment to develop a series based on the musical documentary “Muscle Shoals.”
The Grammy-nominated documentary celebrates Rick Hall, the founder of Fame Studios in Muscle Shoals, Alabama, and the signature sound he developed in songs like “I’ll Take You There,” “Brown Sugar” and “When a Man Loves a Woman. The TV drama will go behind the music to tell the Muscle Shoals stories that spawned the iconic ‘Muscle Shoals Sound’ by exploring the rich and expansive milieu of the segregated South through colorful characters , a cultural and political history and Gothic settings of the South.
The series will star original doc director and producer Greg Camalier, who will produce the TV adaptation with Depp and Infinitum Nihil’s Christi Dembrowski; Branson, Jason Felts and Justin Berfield of Virgin Produced; and Joshua D. Maurer and Alixandre Witlin of City Entertainment. Virgin Produced’s executive vice president of production, Rene Rigal, will also oversee the project along with Infinitum Nihil’s Bobby DeLeon.
“Greg’s film unearthed poetic mysticism and inspired us to produce a series that uses music and storytelling in a unique and groundbreaking way,” Felts said. “This provocative story about the wealthy region and the pioneering artists who gave birth to the iconic ‘Muscle Shoals Sound’ ties in with Virgin’s musical roots and provides an ideal opportunity to partner with Depp, Infinitum and City Entertainment. .”
Dembrowski said, “’Muscle Shoals’ is an extraordinary story in which, through adversity, some of the most amazing music in the world has been created. It’s a perfect fit for Infinitum because it combines Johnny’s love of music and its history with our company’s creative mission to tell those stories.
“Muscle Shoals,” released by Magnolia Pictures in 2013, premiered at the 2013 Sundance Film Festival and received critical acclaim at film festivals such as SXSW and Hot Docs.