Mumbai: Ed-tech platform Unacademy has teamed up with MTV to launch a music show “Unacademy Unwind”. Starting August 13, the show will feature performances by prolific musicians from India every Friday at 7 p.m.
The program will bring together artists in ten musical genres and will span ten episodes. The lineup includes musicians including Lucky Ali, Sonu Nigam, Kailash Kher, Badshah, Darshan Raval, Arjun Kanungo, Benny Dayal, Papon, Armaan Malik-Amaal Mallik, Harshdeep Kaur, Monali Thakur, Rochak Kohli, Ases Kaur, Sneha Khanwalkar, Aastha Gill, Reet Talwar, Lijo and King. The musicians who appear on the show will lead recreations and original compositions, designed to meet the tastes of a young audience.
“As a brand that reaches millions of young people, we’ve always strived to explore new avenues to connect with them,” said Sonal Mishra, associate vice president of marketing at Unacademy. “The pandemic has been difficult for everyone and our learners have faced the full brunt of academic upheaval and uncertainties. Learners love music and use it as a mechanism to unwind. With ‘Unacademy Unwind’, we want to harness the rejuvenating powers of music to infuse soothing and magical moments into their lives. “
“In these difficult times, there is no better balm for the soul than music. Every performance at this property is an MTV masterpiece in itself. We hope each song becomes a lifelong companion for young South Asians around the world as they navigate the twists and turns of life, ”added Anshul Ailawadi, UK Youth, Music and Entertainment Manager. by Viacom18.
“At MTV, we have always focused on creating properties that connect with Indian youth and provide a great opportunity for brands to engage with our large and diverse audience,” said Mahesh Shetty, Viacom18 Sales Manager. . “We are extremely happy to partner with Unacademy to create this unique musical property that will see the best Indian musicians descend on one platform to create musical magic and what better way for the youth of the country to relax in these stressful times than soul music. “
Viewers can also watch all episodes and songs on the Unacademy Unwind YouTube channel.