Music show

MTV and Unacademy set to present music show “Unacademy Unwind”

Mumbai: Ed-tech platform Unacademy has partnered with MTV to launch a music show “Unacademy Unwind”. Starting August 13, the show will feature prolific musicians from India every Friday at 7 p.m.

The program will bring together artists from ten musical genres and will span ten episodes. The line-up includes musicians including Lucky Ali, Sonu Nigam, Kailash Kher, Badshah, Darshan Raval, Arjun Kanungo, Benny Dayal, Papon, Armaan Malik-Amaal Mallik, Harshdeep Kaur, Monali Thakur, Rochak Kohli, Asees Kaur, Sneha Khanwalkar , Aastha Gill, Reet Talwar, Lijo and King. The musicians present in the show will perform recreations and original compositions, designed to meet the tastes of a young audience.

“As a brand that reaches millions of young people, we have always strived to explore new ways of connecting with them,” said Unacademy Associate Vice President – ​​Marketing Sonal Mishra. “The pandemic has been difficult for everyone and our learners have faced the brunt of academic disruption and uncertainty. Learners love music and use it as a mechanism to unwind. With ‘Unacademy Unwind’ we want to harness the rejuvenating powers of music to infuse soothing and magical moments into their lives.”

“In these difficult times, there is no better balm for the soul than music. Every performance at this property is an MTV masterpiece in itself. We hope that each song will become a lifelong companion for young South Asians around the world as they navigate through the twists and turns of life,” added Anshul Ailawadi, Head of Youth, Music and Entertainment at English at Viacom18.

“At MTV, we have always been focused on creating properties that connect with India’s youth and provide a great opportunity for brands to engage with our large and diverse audience base,” the head of sales said. from Viacom18, Mahesh Shetty. “We are extremely excited to partner with Unacademy to create this unique musical property which will see India’s finest musicians descend on one platform to create musical magic and what better way to unwind the country’s youth during these stressful times. only soulful music.”

Viewers can also watch all episodes and songs on the Unacademy Unwind YouTube channel.