Justin Bieber: Never Say Never was established ten years ago today, and the world of music documentaries has never been the same since. The film, which follows the musician during the height of Bieber Fever – a much more favorable global pandemic, was better than expected and never should have been, likely thanks to director Jon M. Chu. But it also set a new blueprint that many of the major pop music documentaries have followed over the past decade.
Never say never intercuts clips of live concerts between an intimate and behind-the-scenes look at Bieber’s life. It starts with a brief look at how he rose to fame by uploading videos of himself singing covers of popular songs to YouTube, being discovered by manager Scooter Braun and becoming a sensation du jour. on the next day. The movie simultaneously tries to make sense of him while convincing viewers that he’s a perfectly normal teenager. This is documented by contrasting clips: first screaming fans, then a screaming Bieber as he runs playing sports with his fellow teenage boys. He takes us back to Stratford, Ontario, where his family still lives. We see the fuss he played his ass off about how he was dealing with sold-out shows at Madison Square Garden then. Of course, it’s still a movie and there has to be drama for a third act, and so our hearts break with Bieber as he falls ill and has to cancel tour dates. The documentary introduces us to those around him: personal, professional and those who completely confuse the issue.
Since then, almost every high-profile music documentary has followed exactly the same recipe: a brief recap of the rise to prominence, a behind-the-scenes look at the artist both career-focused and wacky, meeting the inner circle, returning to home to see the “real” them, health (physical and/or mental), prepare for a great concert moment, all ending on a high note and an uplifting live clip. Katy Perry’s A part of me (2012), One Direction It’s us (2013), Shawn Mendes In wonder (2020) are all similar. Hell, even Bieber tried everything with the 2013s To believe.
Another key part of these docs is that the artist and management serve as producers on the project, which means gone are the days of really digging and exposing any juicy scandals in their careers, although that doesn’t does not mean that they are not vulnerable. , real tears and other awkwardly honest moments. In the case of Never say never, the film took place before Bieber was caught demonstrating less-than-clean behavior, and much of his recent YouTube series touched on his past discretions; but make no mistake, he is still in control.
And I, for one, am not really crazy about it. I’m going to sit down and watch a documentary about a band from the 70s who hated each other and partied everyday. But I also agree with whoever wants to feed me the story that Braun made dreams come true every night by improving fan tickets in the arena. I will be say NEVER when it comes to never without chills when Bieber brings this adorable little blonde fan on stage and sings to her, complete with a bouquet of red roses. I eat this shit, like Bieber wishes he could eat chicken nuggets even when his throat is swollen. This documentary was made specifically for the fans and to celebrate fans and perfectly captures what that experience is like. Few artists before Bieber had exploded like he did due to internet popularity, and this movie felt like the world’s biggest star saying, thank you and I see you: and isn’t that all what do we want as Beliebers?
We have never really find out what’s going on with an artist at any point in their career: what problems they’re getting themselves into, what their label is in control of, how fulfilled they are. So if they want to get together with their management and a trusted director to point cameras at the good times of their day at a particularly successful time in their career, that’s what I’m here for. Never say never documented such a specific moment: at that time in 2010, at that time in Bieber’s career, at that time in pop culture; and found a way to capture that contagious energy and translate it perfectly across the screen. It was fun to watch in cinemas and it was fun to watch now, on my computer, at my home office – and yet I still felt like I was in MSG, screaming, jumping and singing along “Eenie Meenie” and “Baby.” And for the record, I have a lot has been sing and dance from home when I saw this movie again. Everytime I watch this movie again. Like Bieber himself, Never say never is fun and exciting and is guaranteed to make you feel so happy – and isn’t that what music is all about after all?
Flux Justin Bieber: Never Say Never on Prime Video