Sir Richard Branson’s Virgin Produced and Johnny Depp’s Infinitum Nihil are teaming up to develop a television series based on the acclaimed documentary “Muscle Shoals,” the companies said on Tuesday.
The documentary followed Rick Hall, the founder of FAME Studios in Muscle Shoals, Alabama, and his work on iconic songs such as “I’ll Take You There”, “Brown Sugar” and “When a Man Loves a Woman” .
The series will explore the rich and vast milieu of the tumultuous and often poetically tragic separate South through its colorful characters, rich cultural and political history and Southern Gothic settings, which have become a unique melting pot of diverse musical and cultural traditions.
Greg Camalier, who directed and produced the documentary, will also produce the television adaptation. Joshua Maurer and Alixandre Witlin of City Entertainment are also on board alongside Virgin Produced and Infinitum Nihil.
“‘Muscle Shoals’ is an extraordinary story in which, through adversity, some of the world’s most amazing music has been created,” Infinitum Nihil President Christi Dembrowski said in a statement. “It’s a perfect fit for Infinitum as it combines Johnny’s love for music and its history with our company’s creative mission to tell those stories.”
Virgin Produced Executive Vice President of Production René Rigal introduced the project to the company and will oversee it with Bobby DeLeon of Infinitum Nihil.