The cultural shows organized by the tourism department of Jammu and Kashmir provide a delightful experience for the tourists during the spring season in Kashmir.
The latest folk music show was held on the shores of Dal Lake in Srinagar to acquaint tourists with the rich musical heritage of Kashmir while providing a platform for young performers.
Speaking to ANI, Kashmir Tourism Director, Dr. GN Itoo said, “Our folk music has a beauty of its own. Both domestic and international tourists like it very much. We want to promote our handicrafts, our cuisines, our heritage and above all our culture as a tourist product.
He added that the cultural performances attract the new generation and the audience also feels thrilled.
“Whenever we organize such tourism promotional events, we give an opportunity to young people. They have their own version which attracts the new generation and the audience also feels delighted. Along with this, we also give an opportunity to our legendary artists like in this event we have Noor Mohammad Shah, so by clubbing them both we can promote our culture as well as tourism,” he added.
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The folk music show saw the young and legendary performers entertain the audience with their melodious performances.
Praising the initiative, a local visitor, Rafi, said: “Winter is over and the new season is knocking at our door, so to welcome it, Jammu and Kashmir Tourism is organizing a number of activities. Among them, the focus is on ‘Folk Music’, the heritage of which we have been carrying for many years. If anyone wants to know Kashmir in depth, it is important to listen to its folk music. Such events are held at different places (in the valley) and we listen to Kashmiri folk music there.”
“This year, as the influx of tourists is quite good, so when these tourists pass through such a place where Kashmiri music is played, they stop there for a while and listen to it because it is something new for them. So, here we see a big field of cultural exchange. And secondly, the young artists here who used to play guitar now are turning to ‘Rabab,'” he added.
Apart from music, tourists also enjoyed Kashmiri cuisines especially tea and bread during the event.
The tourist praised the folk music of the valley and also the hospitality of the locals.
One of the tourists, Niha, said: “Kashmir’s folk music is quite touching. We felt like we were lost in its rhythms. Although we could only understand a little, but the overall impact is good. We should encourage such activities so that the younger generation will realize its importance.”
She said the people here are also very hospitable and treat everyone with great care and love. “They are as beautiful as this place,” she added.
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