Discovering Britain’s Got Talent Calum Scott’s debut album, Only Human, has sold over a million copies and has been number one on iTunes in over 20 countries with over a billion combined streams.
No wonder Bulova is expanding her relationship with the singer-songwriter, which began in 2016 after her appearance on the talent show, and adding a new series of video content to their work together.
To kick off the newly expanded partnership, Bulova and Mr. Scott will unveil ‘Minutes With Calum’, a video series that explores the creative process behind her second album through Bulova’s lens.
As the artist writes and records his new album, he will share monthly video diaries across the series that take fans through all aspects of his creative process. Each episode of the series will be thematic around a fundamental value that Calum and Bulova share.
“Calum Scott is an incredibly talented performer and it has been a joy for Bulova to support him over the last four years of his musical journey,” said Jeffrey Cohen, President of Citizen Watch America.
“In many ways, the process of creating music is very similar to that of making a revolutionary timepiece. Innovation, precision and refinement are all essential elements in creating something truly timeless, ”he adds.
Mr. Scott is delighted to extend the partnership with Bulova, who tried his luck with the artist from the start. “Bulova was the first brand who believed in me at the start of my career and gave me incredible opportunities to play for them around the world. I am truly honored to now be their official ambassador, ”said Scott.