Music show

BLACKPINK Launches New YouTube Originals Music Show RELEASED

YouTube today announced “RELEASED,” a new weekly music series that will debut on October 1 at 11:45 p.m. ET, with the kicking off of world-renowned YouTube music group BLACKPINK on by BLACKPINK Youtube channel minutes before the release of their highly anticipated debut studio album. From Gunpowder & Sky CEO Van Toffler (TRL, MTV VMA, Unplugged) and Den of Thieves (MTV VMA, Netflix’s Taylor Swift’s Reputation Stadium Tour), “RELEASED” premieres on Thursday just before the artists release. new music at midnight ET. The 16-episode series will feature the world’s greatest artists and highlight musical moments from the week, all leading up to an exclusive first video that artists and fans alike will discover together only on YouTube, the world’s largest platform. form and destination of music consumption.

“Van Toffler is the visionary behind some of music’s most memorable moments and the perfect partner to bring this project to life,” said Susanne Daniels, Global Head of Original Content for YouTube. “‘RELEASED’ brings together a dream team for a weekly topical series that celebrates the inventive way music is consumed on Youtube while revitalizing a time-tested format with proven success.”

“Thursday nights on Youtube are going to be mic drop times,” said Lyor Cohen, global music manager for YouTube. “YouTube Music is all about connecting artists and fans and this original series brings the world’s greatest artists and their latest videos and projects straight to fans right before their release. We feel lucky to be launching this series with BLACKPINK, arguably the greatest artist in the world. “

“As a huge music fan, Youtube is by far the best idea and the most immersive playground of the 21st century,” said Van Toffler, CEO of Gunpowder & Sky. “Being able to mobilize your fan base, platform and technology to showcase the best talent in music is a wish come true. On top of that, I get to produce the show with my beloved creative colleagues Susanne and Lyor, as well as the Den of Team of Thieves – let the chaos begin! “

“We know firsthand the importance of the artist-fan connection, and we can’t think of a better destination to serve that connection than YouTube. We are delighted to join these incredible partners in bringing unprecedented access to some of the world’s greatest artists and celebrate their work every week, ”said Den of Thieves co-founders Jesse Ignjatovic and Evan Prager.

Hosted by Washington DC DJ, Little Bear Bacon, “RELEASED” will be YouTube’s premier destination for everything in music each week with episodes, including unfiltered access to the chart-topping artist with exclusive performances and announcements. The segments will also highlight the hottest musical moments of the week that fans can check out on Youtube as the countdown to midnight approaches AND music premieres.

Watch a trailer here: