SEOUL – Members of BTS, who were at the forefront of the globalization of K-pop, wowed fans at Asia’s biggest year-end musical show with a stunning virtual stage and a new content based on advanced technologies such as three-dimensional visual effects and extended reality.
At the annual Mnet Asian Music Awards (MAMA) musical ceremony on December 6, fans were surprised when Suga, a BTS member absent after shoulder surgery, set up a full stage with his teammates for “Life Goes On, ”the title track from the new album, which became the first Korean song to reach No. 1 on Billboard’s singles charts.
It wasn’t real but the living hologram version of Suga. LAMA has taken place in venues across Asia. For this year’s contactless event, Vive Studios, a visualization company, embraced Extended Reality (XR) encompassing a wide range of hardware and software to generate new forms of reality by bringing digital objects into the world. physical and bringing objects from the physical world into the digital world.
BTS performed three hit songs, including “Dynamite,” a disco-pop track that debuted at No. 1 on Billboard’s singles charts in August. Vive Studios created a virtual outdoor stage decorated with graphic firecrackers.
Vive Studios has been publicly recognized for its role in the production of a special TV documentary that portrayed the tearful reunion of a grieving mother and her daughter, who died of a rare and incurable disease at the age of seven, in the virtual world. MBC’s documentary “I Met You” aired on February 6.
Cutting-edge technologies such as mixed reality (MR) have been used for online concerts by BTS and other K-pop groups to console fans who have been mentally strained by a COVID-19 pandemic. MR combines elements of virtual reality with human vision.
SM Entertainment worked with Intel, an American technology company, to produce immersive K-pop content using volumetric motion capture technology. Many cameras capture an entire 360-degree scene in volumetric 3D for the production of high-end holographic VR and AR content.
SK Telecom (SKT) partnered with SM to present a high-resolution 3D MRI performance at the Super Junior online concert on May 31. SKT’s special studio uses Microsoft technology to create lifelike holographic images.
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