Apple has picked up Vice Media’s “The Score,” a six-episode series exploring local music scenes around the world, available exclusively on the Apple Music subscription service.
The first episode of “The Score,” now available on Apple Music, delves into hip-hop culture among Minnesota’s Ojibwe Native American tribe. According to the companies, each segment of the show will include a curated Apple Music playlist of songs related to the episode.
The tech giant has loaded original content into Apple Music, which costs $10 per month (after a three-month free trial), in a bid to attract subscribers. This includes the Beats 1 radio show hosted by DJs Zane Lowe, Ebro Darden and Julie Adenuga, as well as exclusive programs like Taylor Swift’s special concert from her “1989” tour.
Apple is also reportedly developing an autobiographical scripted series of Dr. Dre, the rapper and entrepreneur who co-founded music company Beats and sold it to Apple for $3 billion.
Apple Music surpassed 10 million subscribers in January, according to a report, six months after its launch. Rival Spotify claims to have 30 million paid subscribers.
News of Apple Music launching “The Score” was first reported by THR.